• Develop and execute a B2B content marketing strategy that aligns with Trufla’s business objectives, specifically targeting insurance brokers and agency decision-makers. 
• Manage a content calendar, producing engaging and educational content across blogs, case studies, whitepapers, email campaigns, and social media. 
• Collaborate with product and sales teams to translate complex technology features into clear, customer-focused messaging. 

• Leverage HubSpot to manage, automate, and optimize content distribution, email marketing, and lead generation workflows. 
• Create and optimize email marketing automation workflows for lead nurturing, customer engagement, and retention. 
• Use HubSpot analytics to track content and email performance, making data-driven improvements to maximize engagement and conversions. 

• Develop content and messaging to support event marketing initiatives, including webinars, virtual events, and industry conferences. 
• Collaborate with the events team to create pre-event and post-event email campaigns, landing pages, and follow-up content. 
• Track event-related content and engagement metrics to evaluate impact and inform future strategies. 

• Conduct keyword research and apply SEO best practices to improve organic visibility and rankings for target keywords. 
• Partner with the SEO team to ensure all content is optimized for search engines and resonates with Trufla’s target audience. 
• Monitor SEO and content metrics to continuously improve content strategy. 

• Position Trufla as a thought leader in insurtech by developing content on industry trends, case studies, and client success stories. 
• Manage content for partner publications, press releases, and industry events to increase brand reach and authority. 

• Analyze and report on content performance, audience insights, and engagement metrics using HubSpot and Google Analytics. 
• Identify trends and make data-driven recommendations for content improvements. 
• Set and track KPIs related to content performance, lead generation, and customer engagement. 

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 
• 3+ years of experience in B2B content marketing, preferably in insurtech, fintech, or SaaS industries. 
• Proficiency in HubSpot, including CRM management, marketing automation, and performance tracking. 
• Strong understanding of SEO best practices and experience optimizing content for search engines. 
• Exceptional writing, editing, and storytelling skills, with a track record of producing high-quality content for B2B audiences. 
• Experience with email marketing automation and campaign optimization. 
• Ability to interpret complex technology solutions into clear and engaging content. 
• Experience with analytics tools (e.g., Google Analytics) to track and report on content performance. 
• Detail-oriented, self-motivated, and able to manage multiple projects in a fast-paced environment. 

• Familiarity with the insurance industry and understanding of broker workflows. 
• Experience with event marketing and support. 
• Familiarity with AI-driven marketing tools and automation platforms. 

VALUES & COMPETENCIES

• Flexible and adaptable with proven problem-solving skills
• High degree of professionalism and integrity
• Demonstrated accountability and reliability in the quality and timeliness of work
• Ability to work well within a team, and independently, and able to adjust to tight and changing deadlines
• Strong multi-tasking and logistics skills
• Project management skills
• Go-getter attitude
• Critical thinker with strong attention to details